You’re not the only one sending gifts to your customers this holiday season — it’ll take something special to stand out. That’s important to remember, because when you make a positive impression, your customers will think of you first the next time they need something. Use these four tips to send holiday gifts that help distinguish your business from the competition even after the holidays are over.
Make Quality a Top Priority
Your loyal customers have high expectations of your brand, and your gift is a reflection of how much you value their business. So when you give a gift that’s ho-hum or of lower quality, that’s what you’re saying you think of them. But quality gifts don’t need to be expensive — they just need to be thoughtful. This might take some extra effort on your part, but your customers will know their ongoing business isn’t being taken for granted.
Give Gifts Your Competitors Don’t
No company swag! It’s not cool, and people don’t want it. When you don’t put much thought into holiday gift-giving, customers aren’t impressed — and the gifts hit the garbage can. Instead, put your best foot forward with one-of-a-kind holiday gifts (you know, actual gifts). Your customers will appreciate the effort when you send something better than your competition.. and they’ll look forward to your gifts year after year.
Research Their Interests
When you want to give a holiday gift that will really delight, take a peek at your customers’ social media accounts to learn more about their likes and dislikes. For instance, you can learn a lot from photos on Facebook or Instagram. Then you can turn that knowledge into holiday gifts they’ll really enjoy — from jewelry to steaks to concert tickets.
Offer Them a Choice
Every customer is unique. You can give unique gifts without a lot of effort when you let your customers decide what they want. For example, Omaha Steaks Custom Certificates let your customers each choose their own holiday gift from a list of gourmet meal options within your budget. Because they choose a gift based on their own tastes, it’s sure to please.
The bottom line is this: A little extra effort goes a long way when it comes to giving holiday gifts to your customers. And it’s easy to make your gift stand out this year with help from Omaha Steaks Business Gifts.