The Block

The All-New Mobile-First & Customer-Driven


At Omaha Steaks, innovation and reinvention are part of our DNA. As America’s Original Butcher, we invented the meat delivery business and we’re still the very best at it. That’s why we’re excited to launch the all-new mobile-first and customer-driven

When our customers talk, we listen.

Let’s face it, our mobile devices are our windows to the world. And with more and more Omaha Steaks shoppers visiting on mobile devices, we set out to create a world-class experience, no matter what device you use. Through more than two years of testing and real user feedback, every aspect of our new site has been thoughtfully redesigned to deliver an optimized mobile-first experience built around the way real people shop.

Designed with our customers at the core.

To bring this new site to life, we relied on the expertise of award-winning design partners and our own in-house teams whose dedication and passion carried this project across the finish line. But the most important insights came directly from the people who matter the most: YOU! Real customers provided feedback at each stage to help us improve every step of their journey. Leaning on our history of iterating and improving every aspect of the customer experience helped us identify and improve on pain points. This customer-focused approach is helping us deliver a best-in-class experience featuring:

• Simplified navigation – get to the good stuff faster
• Redesigned product cards that provide more of the information our customers want
• Larger emphasis on images and video
• Streamlined shopping cart designed to reduce friction at every stage
• More educational content like blogs and recipes integrated throughout the site

Out with the old, in with YOU!

With more than 300 hours of user testing, we gained a clear picture of what you wanted from We built a fully-responsive experience that would feel familiar while giving you more information, better guidance, and an all-new account dashboard with easier access to rewards and special offers.

Tell us what you think.

Love the new site? Still getting a feel for it? We’re always looking for ways to improve your experience, so use the Feedback button to tell us what you love, what can be improved, or what features you’d like to see added in future updates.

Use the Feedback button as you navigate the site.

Use the Feedback button as you navigate the site.

What’s On Our Board