(Omaha, Neb., May 31, 2022) – Now that it’s officially summer, Americans nationwide are ready for one of their favorite activities: outdoor grilling. In fact, 76% of Americans plan to grill out more during the next six months, according to a new Harris Poll conducted on behalf of Omaha Steaks1. America’s ‘Original Butcher’ surveyed 2,000 U.S. adults going into the summer season to better understand attitudes and anticipated behaviors towards grilling, cooking, buying and eating meat.
The results found 8 in 10 (79%) Americans enjoy outdoor BBQs with friends and family more than going out to a restaurant. Yet even as they are eager to grill, nearly half (48%) of Americans let fresh meat purchases go to waste, throwing out raw and fresh meat each month. In fact, Americans commonly waste between $11 and $50 monthly on raw and fresh meat that goes unconsumed. One solution, agreed on by 8 in 10 (78%) of Americans, is to stock their freezers with more high-quality meat.
“Flash-frozen quality meat ensures you are ready for on-the-go summers with kids, and any-size-guest-list BBQs with friends and family. Simply quick thaw only the meat you need to reduce or eliminate the waste,” said Omaha Steaks executive chef David Rose. “It’s a simple solution your favorite restaurants and chefs use, and home cooks can benefit from too.”
Dinner made simple
Six in 10 (62%) Americans don’t know what they’re having for dinner and 7 in 10 (73%) say they let their cravings decide what they’ll eat. Yet, 8 in 10 (78%) agree a well-stocked freezer of meat would help them be more prepared when deciding what’s for dinner.
Not only are consumers wasting money when they throw out fresh meats, but they’re also wasting time spent at grocery stores picking out the perfect – at that time – meat, if their favorite cuts are available. Further, by the time most people realize their meat is going bad, it’s too late to freeze it for later use because the peak freshness window recommended has expired. That’s why 6 in 10 (61%) of Americans agree high-quality meat, flash-frozen, is better than fresh meat that’s been sitting out in supermarkets.
“It’s not a surprise to see how many people let their raw or fresh meats go to waste on a regular basis,” said Omaha Steaks CEO Todd Simon. “In the summer, plans and tastes change on a dime – one night you're grilling steaks for two, and the next, you're making hamburgers and hot dogs for a crowd. Omaha Steaks has over a century of grilling wisdom on how to make the most of the summer season. We offer guaranteed, convenient delivery of our highest quality meats, hand butchered and flash-frozen at peak freshness so Americans can get the ultimate enjoyment out of summer gatherings at a moment’s notice, no matter how many hungry guests show up.”
Some other key survey findings and attitudes include:
- Stay in and grill. Most Americans cook dinner at home 4-5 nights per week, and 70% of Americans are looking forward to hosting more outdoor BBQs this summer.
- Experimenting on the grill. 7 in 10 Americans have difficulty choosing meat, with most struggling to decide what type of meat they’re in the mood to eat. Nearly as many (66%) plan to grill different foods more this summer than in the past, and 63% of survey respondents agreed they enjoy experimenting with the latest grilling trends.
- Grilling is America’s pastime. 56% of Americans are passionate about grilling as a hobby. For most, the grilling atmosphere is their favorite part of the experience.
- Nothing goes to waste. Nearly 6 in 10 (59%) Americans want to reduce the amount of fresh meat they waste due to spoilage, and 58% are interested in buying more high-quality frozen meat to reduce meat wasted.
With an array of choices flash-frozen at their peak steaks, burgers and seafood to desserts, side dishes and more, Omaha Steaks is ready to make summer grilling easier and a lot less wasteful. To learn about all the best grilling techniques, recipes and tips from Omaha Steaks executive chef David Rose, check out The Block. For more information, visit OmahaSteaks.com, and be sure to follow @OmahaSteaks on Facebook, Instagram and Twitter.
About Omaha Steaks®
Omaha Steaks, America's Original Butcher, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company, who has a history of supporting food security through long-standing relationships with food banks, and partnerships with national organizations to provide food to those in need during natural disasters and during the pandemic. Omaha Steaks markets and distributes a wide variety of the finest quality USDA-approved, grain-fed beef and other gourmet foods including seafood, pork, poultry, slow cooker and skillet meals, side dishes, appetizers and desserts. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef and gourmet foods, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.
For Immediate Release:
Contact: Libby Hudson
Phone: (314) 552-6719
Contact: Kathleen Al-Marhoon, APR
Phone: (402) 597-8220
1Survey was conducted online by The Harris Poll on behalf of Omaha Steaks from March 18 to 24, 2021, among 2,000 U.S. adults ages 18 and older.