The essence of barbeque on demand... Smoldering, sizzling satisfaction is yours. The flavor is slow and low, rich with sweet molasses and applewood smoke, with color and spice from chili pepper and paprika and depth from garlic and onion. It's the ultimate rub for a pork shoulder or brisket headed for the smoker, or it adds real smoky barbeque flavor without requiring the wait. This Omaha Steaks dry rub blend was mixed up in our Test Kitchen, tweaked and tested to perfection. With extra-coarse particles, it's designed to create big flavor up front and give a delayed flavor explosions as you eat.