These days, getting less for your money seems to be the going trend. The \u201cfood at home\u201d Consumer Price Index has risen more than 11% over the past year \u2013 the largest increase since 1979. \u201cShrinkflation\u201d refers to manufacturers shrinking product size and quality as a tactic to offset rising costs. When prices go up, consumers notice and experience sticker shock. But when the price stays the same, it\u2019s not always apparent that the weight of the product has decreased or there are fewer items in a package.<\/p>\n
Shrinkflation Examples at the Grocery Store<\/a><\/p>\n With tactics this subtle, it\u2019s no wonder it\u2019s usually not obvious to consumers that sizes are shrinking.<\/p>\n While others shrink product size and quality to offset rising costs, Omaha Steaks is going BIGGER and BETTER with larger portions and improved products. Fowler explains, \u201cWe\u2019re increasing the size of our portions \u2013 bigger steaks, bigger burgers, bigger chicken \u2013 because we want to give our customers more of what they already love. Rather than being scared and shrinking our products, we\u2019re giving our customers more.\u201d<\/p>\n Our mission is to deliver exceptional experiences that bring people together. \u201cWe listen to our customers. We want to hear what they love and maybe what they didn\u2019t love. And we\u2019re always evaluating products ourselves as well. If it\u2019s not good enough to serve our families, it\u2019s not good enough to serve our customer\u2019s family,\u201d Fowler shares. \u201cWe have to be sure that we are carrying on the 105-year legacy of quality every single time with every single product that delivers. And that\u2019s paramount to us.\u201d<\/p>\n Our bigger and better portions include:<\/p>\n When asked how Omaha Steaks can offer more value in current inflationary economic times, Fowler explains, \u201cWe\u2019re able to leverage our scale and buying power, as well as being vertically integrated. By really owning our process, we\u2019re able to deliver unparalleled value, just as we have for 105 years, and that doesn\u2019t change, regardless of the economic situation that we\u2019re in. We\u2019re asking our customers, in some cases, to invest a little bit more up front. What we\u2019re giving them is even more value. And value means consistency, quality, and experience in every single bite.\u201d<\/p>\n Fowler explains how he and his product team are dedicated to constantly improving by relentlessly pursuing innovation. \u201cWe look at every part of our assortment and say, \u2018What can we do better?\u2019 If there\u2019s any ability to improve it, we\u2019re always doing that.\u201d<\/p>\n In 2022, we\u2019ve added incredible new products and upgrades to existing offerings, including our:<\/p>\n\n
Why Are We Making Bigger Portions?<\/strong><\/h2>\n
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New and Innovative Products at Omaha Steaks<\/strong><\/h3>\n
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