{"id":1475,"date":"2017-09-28T00:00:00","date_gmt":"2017-09-28T00:00:00","guid":{"rendered":"http:\/\/www.omahasteaks.com\/customer-appreciation-tips\/"},"modified":"2023-03-23T15:05:14","modified_gmt":"2023-03-23T15:05:14","slug":"customer-appreciation-tips","status":"publish","type":"post","link":"https:\/\/www.omahasteaks.com\/blog\/customer-appreciation-tips\/","title":{"rendered":"Build Loyalty with These 4 Customer Appreciation Tips"},"content":{"rendered":"

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Acquiring new customers for your business is expensive. But repeat customers are more profitable than new ones<\/a> \u2014 so it\u2019s important to show your current customers you care. To do this efficiently, create loyalty strategies that resonate with your customers. When you make a positive impression, customers will return often and your bottom line will grow. More good news: setting up loyalty strategies doesn\u2019t have to be hard. These four tactics will get you started.<\/p>\n

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Exceed Expectations<\/h3>\n

When your customers feel undervalued, they\u2019ll move on to your competition. Luckily, it\u2019s easy to exceed their expectations. Since most customers don\u2019t expect special treatment, a little extra goes a long way. For instance, don\u2019t just say \u201cthank you\u201d when a loyal customer buys from you \u2014 send a handwritten note, offer a personalized discount, or go big with an experiential reward<\/a>. These little gestures can make a huge difference. And it\u2019s hard for customers to switch to the competition after you\u2019ve been so thoughtful.<\/p>\n

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Prioritize Perks for Long-Term Customers<\/h3>\n

Because you\u2019re always looking for new business, it\u2019s easy to get wrapped up in creating the perfect discount or perk for new customers. But don\u2019t forget about the loyal ones. Consider that current customers spend an average of 67 percent more<\/a> than new customers. Try to give small tokens of appreciation to long-term customers to show that you\u2019re loyal to them in return. These don\u2019t need to be physical gifts. Use a points program for your existing customers. Or offer VIP memberships with special perks. Customer appreciation gifts keep loyal followers from feeling slighted by \u201cnew customer\u201d offers, and they add value to your relationship. Since it costs five times as much to attract a new customer than to keep an existing one<\/a>, loyalty programs make good business sense.<\/p>\n

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Encourage Appreciation with Engagement<\/h3>\n

Customers feel appreciated when they feel heard, and they\u2019ll be heard when they don\u2019t: more than 1 million people view tweets about customer service every single week<\/a>. That means online customer engagement on social channels is key to keeping your customers happy and loyal. Make it clear your business is listening to existing customers by:<\/p>\n