{"id":124375,"date":"2024-02-14T20:04:21","date_gmt":"2024-02-14T20:04:21","guid":{"rendered":"https:\/\/www.omahasteaks.com\/blog\/?p=124375"},"modified":"2025-06-05T13:53:27","modified_gmt":"2025-06-05T13:53:27","slug":"what-is-private-reserve","status":"publish","type":"post","link":"https:\/\/www.omahasteaks.com\/blog\/what-is-private-reserve\/","title":{"rendered":"Butcher’s Guide: What is Private Reserve\u00ae<\/sup>?"},"content":{"rendered":"

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The Private Reserve\u00ae<\/sup> Origin Story<\/h2>\n

The Omaha Steaks Private Reserve\u00ae<\/sup> lineup was inspired by the winemaker practice of releasing \u201cReserve\u201d wines from the most desirable vineyards, grapes, or years for a heightened experience. In 1996, the Simon Family came up with the idea that, while our existing product is great, they wanted to take this concept a little bit further and pay homage to their wine collector roots. To translate that exclusivity to Omaha Steaks products, that meant reserving cuts that feature more marbling and greater flavor and that were trimmed a little bit more for a flawless dining experience \u2013 and thus, Private Reserve\u00ae<\/sup> was born! \u201cYou\u2019re going to get a great product from us every day, but for those people who want a little more luxury, that\u2019s why Private Reserve\u00ae<\/sup> exists,\u201d shares Omaha Steaks Procurement & Product Development Senior Category Manager BJ Bezousek.<\/p>\n

When we launched the Private Reserve line, we wanted to ensure we were delivering this coveted experience in every aspect \u2013 the product even came in a nicer box and was wrapped in butcher paper and secured with a golden seal to illustrate how dedicated we were to taking this venture to the next level. \u201cThe Simons wanted it to stand out not only from the quality standpoint of the meat but as a gift or something you\u2019re bringing into your home,\u201d recalls Bezousek. \u201cYou\u2019re going to be impressed with every aspect.\u201d<\/p>\n

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What is Private Reserve\u00ae<\/sup>? The Best of the Best. Luxurious. Indulgent.<\/h2>\n

Omaha Steaks Private Reserve\u00ae<\/sup> is more than a label – it’s a guarantee that you’re about to enjoy an exceptional steakhouse experience right at home. Our very best beef, pork, and lamb have been hand-selected for quality, color, and marbling, extra-aged for maximum tenderness, trimmed to our closest specifications by only our most experienced butchers, continually inspected for perfection, and delivered in beautiful customer packaging. \u201cWe don\u2019t compromise our quality, and there\u2019s only a certain amount of product that meets our highest standards available,\u201d Bezousek explains. \u201cIt may only be offered in limited quantities, but you know it\u2019s going to be impressive every time.\u201d<\/p>\n

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A Closer Look at Steak Without Compromise<\/h2>\n

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Carved to a Higher Standard<\/b><\/h3>\n

Our master butchers never cut corners \u2013 but they do carve out perfection. They are trained using traditional techniques to ensure the perfect cut, every time. Each Private Reserve\u00ae<\/sup> steak is carved to a higher standard by master butchers to deliver a thick, tall steak.<\/p>\n