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Omaha, NE - October 8, 2010

Omaha Steaks Launches New iPhone Application -- Steak Time
Steak Time, the new Omaha Steaks iPhone application (app) designed to provide the tools for preparing and serving the perfect steak every time, debuted this week in the top 100 within the New and Noteworthy category and the top ten within the Lifestyle category of the iTunes store. The app, which is available at no charge, offers informational "Steak 101" training including "how to" videos, tips for perfect grilling and hundreds of delicious shareable steak recipes by category, complete with grocery list creating capabilities.

The most innovative feature in the app is the Grilling Timer, a function which enables the user to create a personalized steak timer setting for each guest. The timer indicates when to put the steaks on the grill and exactly when to turn them to achieve the specific degree of doneness that each guest prefers. Best of all, using the timer eliminates the guesswork in grilling by calculating the logistics needed to ensure that all the steaks are cooked to perfection - from rare to well done -- and come off the grill at exactly the same time.

Just for fun, the Steak Time app also offers a conversation card feature that provides a host of interesting conversation starters guaranteed to liven up the dinner discussion. The new app is available through the iTunes store and can be downloaded on the iPhone, iPad, and iPod Touch.

"For five generations, we have been perfecting the fine art of steak enjoyment," said Senior Vice President and family-owner Todd Simon. "Our new Steak Time iPhone app allows us to share that expertise in a convenient and simple to use format, making it easier than ever to make the very best steaks."

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