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Omaha, NE - July 18, 2012

Omaha Steaks to Launch New Referral Rewards Program
Omaha, NE - Omaha Steaks today announced the launch of a new Referral Rewards program, designed to offer customers the opportunity to receive E-Reward Cards for inviting their friends and family to try Omaha Steaks. Described as "your friends will be thrilled ...guaranteed," this new program offers existing customers a $10 Referral E-Reward Card to use just like cash on any Omaha Steaks purchase for every friend they have referred who places an order. Additionally, the new customer receives a special free gift of Omaha Steaks products with their first order of $50 or more. The Referral E-Reward Card(s), a thank you from Omaha Steaks, are sent to the referring customers immediately after the shipment of their friends' orders.

The new Referral Rewards E-Cards can be:
• Used just like cash
• Combined on a single order for a larger discount
• Redeemed online at www.omahasteaks.com, by calling 1-800-228-9055 or at one of the company's more than 80 store locations in 29 states

"As a fifth-generation, family-owned company, our customers have always been our top priority," said Senior Vice President and family owner, Todd Simon. "We are honored when they share their Omaha Steaks experiences and recommend us to their family and friends. Our new Referral Rewards program offers us a new way to express our gratitude to our great family of customers."

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