Omaha Steaks today announced that the company will appear as a featured company in the new season of NBC's reality series, The Celebrity Apprentice, which premieres on Sunday, March 6 at 9 p.m. EST. Promoted as "Crazy Good," this fourth season of the show features a cast of celebrities who battle it out for their favorite charities and ultimately compete to become the next Celebrity Apprentice.

The Celebrity Apprentice cast is divided into two teams. In each episode, a different company presents a challenging task to each team, who later are judged on how successfully they execute the assignment. Omaha Steaks fifth-generation family owners, Bruce Simon and Todd Simon, presented the Omaha Steaks challenge to the teams and judged their performance in the Omaha Steaks episode airing on Sunday, April 17.

"We were honored to participate in the upcoming season of The Celebrity Apprentice," said Senior Vice President Todd Simon. "Omaha Steaks has been our family company for nearly 100 years and we admired both teams for their creativity, business savvy and the genuine commitment the celebrities demonstrated toward supporting their various charities."